Saturday Republic recently undertook a Shopify design project for a local Butte, Montana fly fishing shop. The StoneFly Fly Shop approached us with the goal of transforming their online presence into a highly performing e-commerce machine with a brand identity that went beyond a mere product showcase.
Our approach wasn't just about building a website; it was about crafting an online brand experience. Thoughtful font and color choices gave the site a fresh and appealing look, rooted in the outdoors and updated for a modern audience. We seamlessly integrated lifestyle imagery throughout, going beyond showcasing products to evoke the passion and excitement of fly fishing. From a UX perspective, we crafted an experience that is intuitive to navigate and discover despite the shop's large product catalog, and built in varied entry points (beginner kits, top brands, high-consideration product categories, sale) to appeal to different types of shoppers.
At the core of this project was the migration of a large-scale product catalog from Lightspeed to Shopify via Accumula, along with product content gathering and data normalization to provide a complete e-commerce experience to customers. With a product line as expansive and detailed as fly fishing, StoneFly's site needed to let their customers narrow down to the exact product they're searching for. To differentiate StoneFly's website from other shops out there, we dug deep into product data in order to build out the most robust filtering options in the industry.
To enhance the site's functionality, we strategically incorporated third-party apps as well, including integrations for advanced filtering, customer reviews, order fulfillment, and email marketing.
In a nutshell, our Shopify design & build project for TheStoneFly Fly Shop strikes a balance. By elevating the brand's online presence, we have not only created a revenue-generating tool for their business, but also cultivated an immersive and engaging experience for fly fishing enthusiasts. The seamless technical implementation ensures that the website not only looks good but also functions efficiently, contributing to a successful online retail venture.
"The universe works in mysterious ways, and I am beyond grateful that we managed to cross paths. You both met and exceeded my expectations for this project. The site turned out amazing, and feedback thus far reflects that! I’d recommend you to anyone, except our competitors….. sorry. ;) It has been a pleasure. Thank you both so very much!"
—Chris Bradley
Co-owner
We design and build one-of-a-kind Shopify websites for small businesses that like to play big.
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