We’re thrilled to announce our collaboration with Brooklyn Peltz Beckham on his exciting new venture into the hot sauce business. Tasked with bringing this fiery product to life online, we worked from the ethereal branding provided by the talented team at Stranger & Stranger and built a fully customized Shopify site for Cloud23 that’s as bold as the sauces themselves.

We focused on telling the unique stories behind each sauce, with oversized script elements and monochrome illustrations guiding the visual journey. The website is packed with custom-developed features, including spinning bottles on the homepage, floating clouds hugging the edges of the site, and subtle animations (such as sliding hotness ratings and hand-drawn signatures) peppered throughout. These touches paired with the unique branded illustrations by Stranger & Stranger all come together to create an immersive and dynamic e-commerce experience that truly sets this hot sauce brand above the rest.

Behind the clouds, we enabled the US and UK selling markets and set up a number of 3rd party apps to help support the conversion and marketing tactics needed to make the site succeed. Using Klaviyo for email marketing, Okendo for product reviews, Stay.io for subscriptions, and Covet.pics for a shoppable Instagram feed, we ensured this site is working hard to grow the customer base and inspire them to purchase when the time is right.